Answers to all your burning questions (and who answers them):

  • Is marketing to developers a big deal?
    Jo Stichbury, /Data

  • How can I use developer personas?
    Cliff Simpkins, Microsoft

  • What’s the best way for email marketing to reach developers?
    Desiree Motamedi, Facebook

  • How important is community?
    Jacob Lehrbaum, Salesforce

  • How do I build a developer marketing program?
    Luke Kilpatrick, Nutanix

  • What’s the best way to structure developer relations?
    Dirk Primbs, Google

  • How can I reposition my brand to developers?
    Siddhartha Agarwal, Oracle

  • How can I connect developers with experts?
    Thomas Grassl, SAP

  • If I built it, how will I make them come?
    Lori Fraleigh, Samsung

  • How about a hands-on lab for effective DevRel?
    Larry McDonough & Joe Silvagi, VMware

  • Can a small event impact my ecosystem?
    Luke Kilpatrick & Neil Mansilla, Atlassian

  • How can I connect with developers when I can’t meet them?
    Pablo Fraile & Rex St. John, ARM

  • Is hardware the new software?
    Ana Schafer & Christine Jorgensen, Qualcomm

  • How do I go about working with a creative agency?
    Mike Pegg, Google

  • What makes a great developer event?
    Katherine Miller, Google

  • How can I create great content?
    Matthew Pruitt, Unity

  • How can I win the developers’ hearts?
    Brian McManus, VISA

  • Which is the best way to attract, engage and retain developers?
    Stephen Donnelly, Accenture

Bigger. Richer. Better.
Your walk-through guide to Developer Marketing and Relations now has 5 new chapters.

Practice Dev Marketing and Devrel like a champion!

Learn from success and failure stories.

This book, was the first of its kind when it first came out. Now, it has a second, richer edition. 

Written by leading developer marketing practitioners in some of today’s largest technology companies, this book collects insights from a generation of thought leaders within the tech industry, who share them with everyone working, or planning to work in the industry.

Our goal is simple: accelerate best-in-class developer marketing and benefit users and customers.

This book will help you learn how to engage with developers to build a two-way relationship that is informative and empowering. 

Have a taste. Download one chapter for free (or head right to Amazon to grab your copy).

get your eBook or paperback copy!

All profits from book sales will be donated to worthy coding causes around the world, that help shape the future of software development.

a free chapter

Is that book for you?

We’re here to discover.

Fill in your details on the form and get a taste of success (stories).

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Written by developer marketing and relations thought leaders, from the world’s top tech firms

About the Authors


Jo Stitchbury, Senior Analyst & Freelance, Technical Writer  | SlashData

Nicolas Sauvage, Sr. Director of Ecosystem | TDK-InvenSense

Andreas Constantinou, CEO & founder | SlashData

Produced by

the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they’re going next.

Published in partnership with


All profits from book sales will be donated to worthy coding causes around the world, that help shape the future of software development.

 Got any questions about the book?  Want your company to contribute a chapter in the next edition of the book? Leave us your feedback

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