Developer psychographics - How developers perceive themselves Developers come in all shapes and sizes. Whether you try to group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way. Understand your developer audience Understanding the psychographics of your developer audiences is key in building effective communication channels with them. We’ll show you how psychographic profiles differ across development sectors (such as web, augmented reality, and machine learning), age groups, roles, and more. One size does not fit all, and to maximize the return on your dev marketing budget you need to align your messaging with what appeals to your specific audience. The webinar is presented by Christina Voskoglou, SlashData Director of Research. Want to be notified for future webinars? Fill-in this form: http://eepurl.com/gUo0D9 https://weknowdevelopers.co

In this collaborative Session, SlashData will be talking about developer communities, sharing the latest available insights from our global survey. We’ll be looking at where developers go to seek information, what types of information they’re looking for, and the support and interaction they expect from the community and vendors. Stack Overflow will present how to use developer community activity to define opportunity and how Collectives addresses developers’ needs. Who is it for? Anyone who wants to better understand and address developers’ needs. If you’re interested in how developers form communities, what they look for and how they look for information, this Session is for you. What you will learn - Insights on developers’ needs and preferences from the Developer Nation survey - Where developers go to seek information - What types of information they’re looking for - The support and interaction they expect from the community and vendors - How to use developer community activity to define opportunity - How developers search for tags and insights - Q&A Stay tuned for all future sessions at www.weknowdevelopers.co

The Developer Program Leaders survey is now live! Have your say and access the results and exclusive swag here: https://sdata.me/DPL8_YT In this session, you will access direct insights on how professionals run their developer program. We will look into the data from our latest Developer Program Leaders survey and the responses of 96+ developer marketing, relations, advocacy or evangelism professionals. We asked them what they do all day, how they measure success and more. Session content and chapters: 00:00 - Intro & Who is SlashData 02:02 - The Developer Program Benchmarking 03:20 - The size of developer programs 04:58 - What do developer relations practitioners do all day? 06:12 - Money talks - Justifying your developer program 08:41 - Measuring success 10:46 - Segmentation and strategy 13:36 - COVID-19 Impact on Developer Programs 16:06 - Google dominates, but Amazon wins big 15:23 - Developer Program Benchmarking – Industry leaders & preview

Mankind is diverse, so are developers. Developers come in all shapes and sizes. Whether you group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way. Homogeneity comes with proper segmentation How do you effectively target your marketing efforts when your developer audience is so diverse? The answer lies with segmentation. To maximise return on your outreach efforts you need to segment the developer population into homogeneous groups that are more likely to respond to your outreach messaging. Meet the developer personas: 1. The Young Learner 2. The Young Professional 3. The Emerging Extender 4. The Middle Standard 5. The Seasoned Decision Maker 6. The Inexperienced Loner What will you learn: A. If and how developer marketing leaders use segmentation as part of their outreach efforts B. How to create homogeneous segments that do not overlap C. Pros and Cons of segmenting per specific criteria Presented by Christina Voskoglou , Director of Research, /Data Christina is responsible for all /Data’s research products and heads the analyst and product teams. With more than 20 years of experience in data science, data mining, BI and CRM design, she leads all research for /Data, from planning and methodology, survey design, and data analysis, to insights generation and research commercialisation. Christina is also behind /Data’s outcome-based developer segmentation model and is the leading /Data researcher in Machine Learning and Data Science. Who we are /Data - The analyst of the developer economy We help top 100 technology firms understand the profile of developer communities and measure the ROI of their developer strategies. As an analyst firm, we survey 40,000+ developers annually and analyse that data to help our clients target the right developers, prioritise the right features for their products, and optimise their marketing budget to drive developer engagement and satisfaction. www.slashdata.co Want to be notified for future webinars? Fill-in this form: http://eepurl.com/gUo0D9 You can find more resources like this at our Developer marketing and DevRel portal: devrelx.com

Watch all SlashData webinars at weknowdevelopers.co Open Source software is a big part of the developer world. Not only does every category of developer tools have at least some Open Source alternatives, but some areas are completely dominated by open source offerings. It’s a major part of developer culture, embodying the widely shared values of sharing code, knowledge, and best practices among developers. This is why on this webinar you will learn: A. The reasons why developers contribute to Open Source software and how companies contribute to and support open source communities. B. How companies fit open source software into their businesses. C. How relevant is the Open Source support offered by non-profit organisations.

In this session, we look into Machine Learning, Artificial Intelligence and Data Scientists and the data they work with. The results shown come from our latest Q1 2021 survey wave and the responses of 19,000+ developers. What you will learn - Types of data that ML/AI/Data Scientists work with - How many ML/AI/Data Scientists work on each type - Which types are frequently used together - The professional / hobbyist/student mix in the ML/AI/Data Scientists data ecosystem - Industry application areas for different data types - The size of unstructured training data ML/AI/Data Scientists use - Key insights Discover more data-driven sessions at https://www.weknowdevelopers.co/ Are you a developer or creator? The Developer Nation survey is now live. Have your say and shape the way the world understands developers here: https://sdata.me/DN21_YT

The Developer Program Leaders survey is now live! Have your say and access the results and exclusive swag here: https://sdata.me/DPL8_YT Insights from the Developer Program Leaders Survey In this session, we will share the results of our Developer Program Leaders Survey to show you the best practices in developer programs, backed by real data. What did successful programs achieve in the age of COVID-19? The Developer Program Leaders Survey offers insights from a global community who shares experiences and best practices on achieving the highest Return on Investment from your developer programs.

In this LiveCast, we discuss strategies to help you better understand your developer consumers, and ways to respond to improve your API experiences by having more empathy for developer needs. Featuring presentations by Adam DuVander, Principal Consultant, EveryDeveloper, and Christina Voskoglou, Senior Research Director, SlashData. Give Every Developer a Quick Start by Adam DuVander, EveryDeveloper Start your developer experience here: with clear, guided steps. Regardless of what kind of developers you want to reach, they will be more successful if you direct their first interaction. Adam DuVander and his team at EveryDeveloper have written hundreds of tutorials and reviewed thousands of docs sites. In this presentation, Adam will share “getting started” best practices culled from the best API companies. The API and Non-API Developer Communities: How They Differ in Size and Profile by Christina Voskoglou, SlashData In this session, and based on data from our Developer Economics surveys that receive more than 30,000 responses annually, we will discuss the relative size of the API and non-API developer communities. We’ll look into both the community size and the profile of the developers who use third-party APIs, and compare them to those who only use private or internal APIs, and to those who don’t use any APIs at all. Official Event Page: https://nordicapis.com/events/livecast-developer-empathy/ Resources Mentioned: Developer Content Mind Trick: https://www.heavybit.com/library/blog/the-developer-content-mind-trick-for-signature-content/ Find Your Dev Portal’s Invisible Audience: https://everydeveloper.com/developer-portal-audience/ State of the Developer Nation Report: https://www.developereconomics.com/resources/reports/